Shopee Video, Shopee’s social commerce tool, is at the heart of the marketplace’s strategy for the company’s upcoming 8.8 sale, on the 8th of this month.
Shopee Video was launched by the company in March of this year. Focused on entertainment and shopping, it functions as its own social network.
Sellers, affiliates, and consumers can create and share videos on their profiles, featuring product information, news, and their shopping experiences. The tool has its own feed and recommends content that may be of interest to the audience.
During the August 8th sale, consumers will be able to watch content and purchase products with up to 50% off or free shipping coupons through Shopee Video. There is no minimum purchase amount to qualify for these benefits.
The company promises to offer R$12 million in discount coupons on this upcoming “double date” alone. Additionally, free shipping vouchers over R$10 will be available throughout the platform throughout the month.
Shopee will also offer, on August 8, activations offering R$50 discount coupons on purchases every hour. In the marketplace’s games section, users will be able to spin a wheel starting at midnight on the 8th and compete for more discounts. There will also be a special area with products up to R$50.
Social commerce on the rise
The use of short videos to attract consumers and facilitate purchases is on the rise, especially on social media. TikTok, Instagram, and Facebook are expected to become the primary online shopping channels by 2030, according to an estimate in the 2025 E-Commerce Trends Report, produced by DHL eCommerce based on insights from 24,000 online consumers in 24 global markets, including Brazil.
According to the study, traditional e-commerce sites are already being replaced by social media when it comes to shopping. Consumers are turning to apps not only to discover new products, but also to buy. According to DHL eCommerce, 73% of Brazilian shoppers say they have made a purchase via social media.
Also according to the report, 82% of Brazilian shoppers say that viral trends and social buzz influence their purchasing decisions.
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*This text was translated by AI