With Brazilians becoming increasingly connected, the use of apps to shop has become commonplace, and grocery shopping is no different: 75% of consumers in the country use store apps at least once a month to research or purchase products.
According to a study by Neogrid, in partnership with Opinion Box, which interviewed more than 2,000 people, 33% use these resources weekly, 23% monthly and 19% daily. Only 4% say they use technology occasionally.
The survey also reveals that 35% of respondents use third-party apps and websites to shop for groceries occasionally, while 27% use them weekly and 8% use these platforms every day. In contrast, 9% have never used these digital channels for this type of purchase.
Among the main motivators for using e-commerce is fast delivery, cited by 65% of respondents. The following are listed below:
- product personalization (14%)
- immersive experiences (8%)
- artificial intelligence (AI) (6%)
When opting for new technological alternatives in retail, 35% of respondents seek ease of purchase, 33% save time, 18% a differentiated consumer path and 13% value access to detailed information.
Positive movement in physical retail
In the physical environment, 66% of respondents believe that establishments are adapting satisfactorily to new technologies. The majority (61%) have already used human-free service in supermarkets, such as automatic checkouts or self-checkout, and approved of the experience. Another 23% have not yet tried it, but show interest. 11% have tried it and did not like it, while 5% say they have not used it and do not intend to adopt this type of service.
As for the adoption of more advanced resources, such as cell phone scanning, augmented reality and AI, 47% have not yet tried these solutions, but are considering testing them. Another 39% have already used them and considered them positive, 6% have never used them and have no intention of doing so.
Regarding the willingness to pay more for an innovative shopping experience, 37% of respondents declared themselves neutral, 24% are willing and 18% very willing to invest in products or services that provide a more innovative journey.
The variety of brands and products is the main attraction factor for a physical store (50%), followed by:
- fast delivery (31%)
- mobile payment (6%)
- product personalization, immersions and AI (3%)
Looking forward, although the majority already perceive significant changes in physical commerce, 49% expect more technology and innovation in these locations, 21% want greater personalization of the offer, 18% want it to be easier to exchange or return products and 10% want to have more payment options available.
Image: Envato
*This text was translated by AI
