Sephora has mapped out the main trends that reflect the universe of minimalism and maximalism in four categories: makeup, skincare, fragrances and hair care. Under the concept “It’s all or nothing! Trends ranging from boldness to minimalism”, the brand presented its bets inspired by the contrast and complementarity between these two movements.
According to Sephora, minimalism represents the search for essential beauty, focusing on high-performance ingredients, natural finishes and practical routines, enhancing one’s own characteristics with technique and simplicity.
According to Sephora, maximalism is marked by the appreciation of creative expression as a way of expressing identity, betting on vibrant colors, striking textures and bold compositions.
Makeup: Butter Skin vs. Artistic
In makeup, the duality trend celebrates two major trends. On one hand, the Butter Skin look values makeup creation with creamy products, providing glowing, hydrated skin with a natural glow. On the other, artistic makeup is back, with vibrant colors, graphic eyeliner, and bold textures that transform the face into a creative canvas.
Fragrances: Super Intense vs. Layering
In the world of fragrances, the trends complement each other. Super intense versions are gaining ground with striking, captivating, and personality-filled perfumes. Layering, a technique of combining fragrances to achieve a unique result, is consolidating itself as an invitation to experiment and create a truly personal olfactory signature.
Skincare: Skinimalism x Multisensorial
According to Sephora, skincare trends range from the skinimalism movement, which values simplicity and effectiveness with multifunctional formulas and reduced steps for healthy skin with less effort, to the search for sensorial experiences, with complete rituals, enveloping textures, pleasant aromas and moments of self-care that go beyond the functional.
Hair care: Natural x Glossy Hair
In hair care, trends value both the natural aesthetic, with authentic textures, volume and essential care, and the glossy look, which highlights aligned strands, intense shine and impeccable finish. This duality allows for multiple interpretations and styles for each occasion.
Image: Envato
*This text was translated by AI