E-commerce is evolving daily with the adoption of new technologies and changes in consumer behavior. Artificial Intelligence (AI), differentiated experiences, and digital media are among the factors driving the sector. Aware of this scenario, Corebiz has listed the main trends expected to shape the market in the coming years.
The company highlights that, by 2026, e-commerce could represent between 22% and 25% of retail sales in the United States, maintaining an estimated annual growth rate (CAGR) of 15% through 2029.
“The future of digital commerce will be shaped by artificial intelligence and the integration of technologies that provide greater efficiency, personalization, and scalability. The concept of ‘AI first’ will be the new market rule,” says Renan Mota, co-CEO and Founder of Corebiz.
Check out the eight macrotrends identified by Corebiz that will directly impact how companies operate in the digital environment:
- AI Agents: Artificial intelligence is no longer a differentiator; it’s becoming essential for optimizing processes, customer service, and generating strategic insights. More than 72% of companies already use this technology in their operations, and this adoption is expected to intensify in the coming years.
- Mobile commerce: The growth of mobile shopping demands faster, more personalized, and more secure experiences.
- B2B commerce: The digitalization of business-to-business sales is driving the search for greater operational efficiency.
- Composable commerce: Modular and scalable solutions ensure greater flexibility for brands that want to evolve quickly.
- Immersive experiences: Technologies such as augmented reality and virtual reality increase engagement and improve conversion rates.
- Last-mile and quick commerce: The logistics of the final stage of delivery becomes even more strategic given the demand for increasingly shorter lead times.
- Creators commerce: Influencer marketing is consolidating itself as a pillar for converting sales in highly segmented niches.
- Retail media: Marketplaces and retailers are beginning to act as media platforms, creating new digital advertising opportunities.
For Corebiz, AI agents represent one of the most significant transformations for the sector. Companies like eBay, Cosentino, and Johnson & Johnson already use this technology for process automation, customer service, and even the discovery of new products and solutions.
“Companies that want to stand out will need to adopt a customer-centric approach, combining technological innovation with agile strategies and a complete focus on the shopping experience,” says Felipe Macedo, founder and co-CEO of Corebiz.
Image: Envato
*This text was translated by AI
