Tropicool, a Brazilian açaí brand, has advanced its international expansion plan with new locations in France, Spain, Japan, and Egypt. In France, the stores are located in high-traffic tourist destinations along the country’s southern coast: La Grande-Motte and Le Grau-du-Roi.
In Barcelona, the newly opened store occupies a busy spot in Plaça Tetuan, in the Eixample district, solidifying the brand’s presence in the Iberian Peninsula.
“We are experiencing an exciting phase of internationalization. Tropicool was born with the purpose of bringing the best of Brazil to the world, and seeing our açaí gaining space in demanding markets like France, Spain, and Japan is a great source of pride,” says Caio Nabuco, CEO of Tropicool.
The expansion also reaches Asia. In Japan, the company already has a national distributor and participated in Expo Osaka 2025, where it showcased its portfolio. In North Africa, Tropicool has opened its first store in Egypt.
These developments are part of Tropicool’s broader international expansion plan, which targets entry into the markets of South Korea, England, Ireland, Chile, and other strategic regions.
“We believe in the power of açaí as a superfood and as a product that carries the energy, biodiversity, and flavor of Brazil. Seeing our brand welcomed enthusiastically in such diverse cultures shows we are on the right path,” Nabuco adds.
In Brazil, the company aims to reach 100 locations by 2028. “This opening marks an important milestone in the brand’s development across Brazil, strengthening its presence in the country’s main urban center. Tropicool is accelerating its growth strategy,” says Rafael Martins Vasconcelos, CEO of Tropicool Brazil.
Image: Courtesy
*This text was translated by AI