KFC Brazil has taken the lead in digitalization among Yum! Brands’ operations in Latin America and the Caribbean, thanks to the expansion of self-service kiosks, which are already present in more than 90% of the brand’s stores in Brazil. There are approximately 500 devices distributed across more than 200 units, with an average of more than two kiosks per restaurant. In the Latin American region, only 51.5% of units have this technology.
According to data from Yum! Brands, 77.4% of KFC’s sales in Brazil were made through digital channels in March 2025, almost double the average for Latin America and the Caribbean, which was 40.2%.
In addition to facilitating service, the kiosks have a direct impact on KFC Brazil’s revenue: the average ticket for purchases made through these devices is approximately 10% higher than that recorded at traditional checkouts.
“The average ticket for purchases made at kiosks is around 10% higher than that recorded at traditional checkouts. This demonstrates not only a change in the behavior of Brazilian customers, but also a concrete opportunity to add more value to the business and quantity of items in purchases,” says Bruna Fausto, general manager of KFC Brazil.
In addition to kiosks, KFC Brazil also invests in other digital fronts, such as delivery via iFood, which represents around 25% of revenue, and the discount coupon website, which already has 1 million registered users. To further encourage the use of these digital channels and increase purchase frequency, the company also invests in CRM and performance media strategies.
“We want to offer an increasingly modern and fluid experience, where customers choose how and when to place their order, always with the support of our in-store team, ready to help at any time”, says Bruna.
Image: KFC
*This text was translated by AI
