After announcing its return to the Brazilian mobile phone market in June, Chinese brand Huawei is preparing to open its first pop-up store in the country, in São Paulo. The new store will be located in Shopping Cidade São Paulo, on Avenida Paulista, and will focus on product testing and strengthening consumer relationships.
The pop-up will open on Sunday, the 10th. Spanning 46.87 m², the store showcases the complete ecosystem of Huawei devices available in Brazil, including premium smartphones, smartwatches, headphones, and tablets. This initiative is part of the company’s strategy to position itself as a technology leader in the country.
“The opening of the pop-up store symbolizes our confidence in the potential of the Brazilian market and the demand for cutting-edge technology. We want to be increasingly closer to the public, promoting real-life experiences with our products,” says Diego Marcel, Public Relations Manager for Huawei Consumer Business in Brazil.
As its opening event, Huawei is promoting a series of promotional activities aimed at attracting audiences and building brand awareness. There will be a raffle for products among consumers who make purchases of R$500 or more, including a Mate X6 and discount coupons.
In addition, an activation featuring a 3-meter-tall replica of the Mate XT, positioned at the mall’s entrance on Father’s Day, is designed to generate visibility outside the mall as well.
The company has already announced new plans for its expansion in Brazil. During an event in June, it was confirmed that the country will receive a Huawei Experience Store (HES), a concept store that showcases the entire journey of its products and technologies.
“In parallel with the brand’s global expansion, we believe that Brazil represents a market with great potential to be explored. Our return to the mobile device segment, for example, is a direct response from Huawei to the expectations of the Brazilian consumer,” concludes Marcel.
Image: Shutterstock
*This text was translated by AI